đź‘‹ Hi, I'm Beatriz!
Graphic and UX/UI Designer
Website | B2B Product
Website | Landing | APP
Website | Tickets | Events
Website | Quiz | Game
Website | Identidade visual | Produção de imagens
Website
As a Product Designer at my current company, I spearheaded the creation of a cutting-edge product from the ground up, including the entire design system. This cross-platform solution is designed to manage and publish campaigns across multiple channels, leveraging AI and data analytics to enhance conversion accuracy based on incremental gains and historical campaign data. Our AI also generates creatives and copy for campaigns, performs real-time A/B testing, and edits creatives as needed. I led the development of the MVP, conducting extensive research and designing all interfaces and user experiences from scratch.
I designed and launched a fitness app from scratch, which is now live. This project was a rich learning experience where I developed the entire design system, conducted comprehensive usability testing, and performed quality assurance to ensure a seamless and engaging user experience. This process deepened my expertise in user-centered design and iterative development.
As a Product Designer, I had the privilege of working alongside my friend in the wonderful conception of the Movving Training APP. We developed the entire brand, clothing line, and created an intuitive and engaging user experience, focused on motivating users to achieve their fitness goals. From the initial concept to implementation, we used user-centered design techniques to create an attractive and functional interface. We collaborated closely with development teams and fitness experts to ensure the app provided a variety of personalized workouts and interactive features to keep users engaged. I'm proud to have been part of this project that aimed to help people adopt a healthy and active lifestyle. The app has been launched and is available for download on the iOS and Android stores ✨
Havaconeta (B2B): I work on developing a digital product for Havaianas/Alpargatas. In this project, I engage in interface design (creating layouts, wireframes, and prototypes), conduct user research and interviews, and analyze data. I collaborate with a multidisciplinary team to ensure design consistency and the delivery of a high-quality product. We utilize agile methodologies such as Scrum, Lean, and Design Thinking.
BASF - Demoplot (agribusiness B2B): an app that has been live for four years and is used for prospecting new clients. I am currently involved in a complete redesign of the application, structuring its design system, and studying improvements in the user journey.
Superpoderes (Webquiz): An immersive website where, through a quiz, we can discover the superpower of each employee within the company. Fully gamified and visually engaging.
